Tuesday, 17 March 2015

Revenue management as a top priority for hotel businesses



It’s not rocket science when we suggest hotels should analyse their revenue management, but the solutions that can be implemented provide the keys to success. Here at World Hotel Marketing we can offer clear-cut answers to help you raise your business’s occupancy and its profits. Our experienced team know how to bring these two aspects into fruition for your company to be top of the list in the hotel industry productively rivalling other firms. We work with any size of hotel whether you are starting off as a small company, an independent accommodation or an established brand. Every business can do with a helping hand so turn to us for the best advice in furthering the interests of what you already have to offer.

Numbers are important when looking at the health of a company. The firm needs profits to progress and we strive to increase the money you are making each month. Our teams are ready and willing to analyse the revenue streams and create detailed monthly reports that will show what can be saved on and what further needs to be done to inject some success into the business. Market research is a vital component to any venture that allows us to work out what is required to boost the occupancy rates at your hotel. The views of customers are incredibly vital to create a strategy that will allow us to evaluate what actions are needed for the future.

The consultancy services that World Hotel Marketing provides are essential to create a plan for maximising exposure online and offline. Both are great ways to bring in customers and see the profits soar. Online publicity and advertising is particularly helpful in the digital age with many customers searching for advice on hotels from social networking sites such as Facebook, Twitter and blogging pages. Our sales and marketing teams can give your company a sparkling online presence that will entice potential clients to your door through engaging content.


Finding out what the competition does is also key to our success as we can work out what your company has that sets your apart from everyone else. Each firm has its own unique selling point and we will tap into that when marketing your business. This allows customers to see the greatest plus points you have to offer and we’ll endeavour to show your best side. The potential is there and all you have to do is get in touch today to get us to create a healthy working situation with hotel revenue management. We want to increase your occupancy as well as raise your market position and we won’t stop until that happens.

Monday, 16 March 2015


Important business tips for hotel firms to thrive in the hospitality industry

At World Hotel Marketing we are aware of what is important within the hospitality industry. We have an experienced team that realise what works in line with the hotels we help. Through skill, practise and the analysis of the hospitality industry we have racked up immense knowledge of what is useful and what isn’t when it comes to marketing. We have worked with international global brands that our customers and the travelling public know very well, including Marriott, Hilton and Holiday Inn. We know what hotel companies want whatever their size and our marketing team work directly with you to find out your needs and fulfil your desires.



One of our many aims is to ensure your business’s occupancy rate stays in the 90-95 per cent region and we have maintained that in several hotel firms. We have numerous strategies in place to allow your business to flourish both online and offline. Our sales team is aware of what kind of exposure a good company needs to promote its plus points and bring the all-important customers in to stay. We will build you a superb online presence building on what you already have achieved through your own hard work. Through social networking sites such as Twitter and Facebook we guarantee to get your company recognised globally.

World Hotel Marketing is aware of how vital it is to optimise your booking engine presence and we will endeavour to get you to the top position through techniques such as SEO. If potential customers can see you first then they are likely to book with you, so we will ensure that your hotel gets the best advertising. That a top website brings in traffic is a simple rule to follow. We’ll make your website user-friendly and allow guests to instantly see why you are the best place to book into for a holiday. A website needs to appeal to customers so we will work with you on how to make it accessible, but also personalised with your stamp on it to make it distinguishable.


Online visitors want to have an easy website set-up and it’s essential to have a stress-free reservation process. Potential customers could be put off by difficult and long booking processes so take the headache out of this by simplifying their work. Whatever you run, if it’s a boutique hotel or large chain, you can always benefit from our thorough analysis of the hospitality industry. We encourage tools such as customer reward schemes that will entice hotel bookers to come back time and time again. We will make a huge effort to stay on top of new trends online to ensure your stay one step ahead of rivals in this competitive industry.